Presale Marketing for New Developments
A clear identity, a useful website and campaigns connected to the sales team’s follow-up.
We build the brand and website, run campaigns, manage social channels and track incoming leads through the launch. The aim is not attention for its own sake, but appointments the sales team can follow up.
What it covers
Name and identity
Development naming and brand identity, set before the first image goes out, so the project reads as one thing wherever a buyer meets it.
Websites
Project and developer websites, with hosting and ongoing support. A buyer’s first visit is often on a phone, in the evening, with nobody to ask. Speed, readable plans, availability and pricing cues matter more there than visual polish. Nine o’clock at night, on a phone walks through that visit.
Campaigns and content
Paid acquisition, social content and channel management, online reputation management, and the brochures and pitch decks the sales team works from.
Follow-up and reporting
CRM and follow-up, with campaign analytics and reporting, so every inquiry reaches the sales team and you can see which channel it came from.
Plan for the whole campaign
A presale campaign can run for six to twelve months, and launch material alone will not carry it. Each construction milestone is a reason to speak to buyers again, if the new material is ready. One page is enough to plan it: milestone, buyer question, new material, owner and date. Your campaign is longer than your launch shows the plan.
