Behind Untrue

More than clothes, memories.

Each piece, curated by our team, reviewed by our editors, and selected by you, was once desired and loved by someone else. Every jacket, every accessory, and every item was once a dream, an obsession.

We don't want you to buy a lot; we want you to buy something you'll treasure forever.

LV Football Soccer

Fashion is cyclical, but some moments remain etched in the collective memory. Pharrell Williams' Spring-Summer 2025 collection for Louis Vuitton not only defined a season, but also left a profound mark on the narrative of contemporary design. Today, that mark reaches you, reinterpreted in our space, where each garment lives a second life full of meaning.

We celebrate Pharrell's free, optimistic, and radically elegant spirit. His vision for Louis Vuitton reimagined classic codes with a bold, present-day sensibility. And nowhere is this felt more strongly than in the LV Footprint Soccer Sneakers.

This model is not just a shoe: it's a manifesto. Inspired by football culture and transformed with the house's masterful craftsmanship, the Footprint fuses nostalgia, innovation, and streetwear with a futuristic silhouette that never forgets its roots. Designed to travel the world, these sneakers carry with them the stories of those who have worn them and the dreams of those yet to do so.

In our store, each piece in this collection represents more than style: it represents memory. Because we understand that fashion goes beyond trends; it's an expression of identity, of moments lived, of paths traveled. And in this curation, every seam, every marked sole, every buckle revives that spirit.

"FOR RAINY DAYS"

In a world where functionality often takes a backseat to design, Virgil Abloh dared to ask: why not both?
Born from that question, the Women's Rainy Boots for Rainy Days are more than just rain boots: they are a symbol of the intersection of luxury fashion, street culture, and conceptual art.

Released as part of a limited capsule exploring the link between utility and visual storytelling, these boots strayed from the conventional. Their rugged, minimalist silhouette is balanced by unexpected details—from classic zip ties to the graphic inscriptions typical of Off-White's visual language—reminding us that even gray days deserve a statement.

These boots weren't designed just to protect you from the rain: they were made to walk decisively through it. They are a tribute to those who challenge the ordinary, to those who turn the functional into the memorable.

Today, they arrive in our hands with a story behind them and a new one ahead. Maybe they've accompanied someone through the wet streets of Paris, or shined at fashion week under cloudy skies. And now, they're hoping to make their mark with you again.

Maison Marguiela SS 2007

Maison Margiela's Spring-Summer 2007 collection was not a traditional runway show, but rather a visual manifesto that reaffirmed the house's radical vision: fashion not as ornament, but as commentary, as illusion, as play. In this universe filled with conceptual references and provocative silences, one garment stood out for its striking subtlety: the Boxing Gloves Trompe-l'œil T-shirt.

This T-shirt, at first glance simple, is anything but ordinary. On a white cotton base, a pair of boxing gloves is printed with photographic realism, hanging from the neck, as if the wearer had just left the ring. But there is no volume, no rope, no leather. Just an image. Just a visual trick. And therein lies its power: in the precise simulation that dismantles the logic of the tangible.

Margiela, faithful to his practice of anonymity and deconstruction, has no need for logos or explicit discourse. Instead, he uses trompe-l'œil as an aesthetic weapon, blurring the boundaries between reality and representation. This T-shirt is not only inspired by the world of boxing as a discipline or metaphor for internal struggle, but also transforms it into a silent representation that rests on the body with irony and poetry.

In the context of a collection that explored disguise, the reconstruction of the banal, and the use of the body as a medium for visual narratives, the Boxing Gloves Tee becomes one of the most memorable pieces. Not for being the most strident, but for how subtly provocative it is.

Today, this T-shirt is more than a garment: it's a capsule of Margiela's thinking. A silent relic of an era where art and fashion joined hands to question everything, even clothing itself.